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ForumPay merchants can now enable seamless in-app crypto payments for their customers purchasing goods, services and memberships, all without ever leaving the app. This new functionality, currently exclusive to ForumPay, comes after a landmark U.S. court ruling forced Apple to ease its grip on in-app payments, finally giving developers the freedom to offer alternative payment options beyond Apple’s walled garden. ForumPay merchants can therefore accept crypto from any crypto wallet, anywhere in the world, through our in-app payment gateway. Customers are no longer redirected out of the app to finalize their purchase. Now, the easy one-tap checkout experience is as easy as paying with a credit or debit card.
In this article, we explore how it became possible to enable this new in-app crypto payment functionality, the benefits for merchants and consumers, and how it is helping to increase crypto utility and cement crypto payments as a mainstream checkout option.
The story behind ForumPay’s new in-app crypto payment functionality
For years, Apple has maintained a tight grip on in-app payment systems, meaning all digital transactions on iOS devices must go through its payment infrastructure, including a significant 27% fee. This policy therefore sidelined alternative payment options, including crypto payments. However, in April 2025, U.S. District Judge Yvonne Gonzalez Rogers ruled that Apple had willfully violated a 2021 injunction by continuing to restrict developers from directing users to other payment options.
The legal development has opened the door for ForumPay to introduce seamless in-app crypto-to-fiat payment functionality. By leveraging the freedom granted by the U.S. court’s decision, our crypto payment gateway now enables merchants to accept cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), USDT and USDC directly within their apps, instantly converting digital assets into local fiat currencies. This innovation brings an extra layer of convenience and trust to the user experience by eliminating the need to exit the app to process payments, as well as positioning crypto as a mainstream payment method.
New benefits for merchants and consumers
The boost in crypto utility granted by in-app payments brings with it new benefits for both merchants and crypto consumers. This seamless payment functionality enhances the user experience by providing a payment alternative that better aligns with their needs. For businesses, in-app crypto payments help increase engagement and conversion rates, as well as reducing checkout abandonment. Research has shown that 73% of consumers consider the payment experience a significant factor when choosing between retailers, with efficient payment systems boosting customer retention rates by 15–20%.
But that’s not all. This latest innovation goes hand-in-hand with another ForumPay development allowing merchants to set up Subscription Plans and manage recurring payments from customers for memberships, apps, streaming services, and more. Whether it’s $9.99 a month or $299 a year, merchants now have the option to set up flexible billing cycles, while consumers maintain full control over their crypto payments. Together, these new features give ForumPay merchants the tools to improve customer retention while diversifying revenue streams.
ForumPay boosts crypto utility
By introducing frictionless in-app crypto payments and enabling recurring billing through Subscription Plans, ForumPay is helping to close the gap between digital currencies and everyday commerce. These new and exclusive features make crypto payments as intuitive and accessible as using a credit or debit card, which is an essential factor for broader adoption. Every time a customer pays for goods, services or subscriptions with crypto, it normalizes the experience and boosts user confidence in using digital assets as a practical, reliable and everyday payment method. For merchants, this means tapping into the 659+ million crypto users that now own cryptocurrencies around the globe, helping to diversify revenue streams at no extra cost, and positioning themselves as a forward-thinking, customer-first business.
For more information on ForumPay’s crypto payment features and to learn how to integrate crypto payments into your business’ workflow, visit www.forumpay.com, or get in touch with our sales team to discuss any questions you may have.
